For over three decades, since our founding in 1994 in Los Angeles, California, we have proudly served our community, perfecting our craft in delivering the quality our customers cherish. We've attentively listened to your needs and desires in a fragrance—distinctive scents, enduring quality, and a touch of luxury. We understand that when you seek inspired-by fragrances, you want nothing less than the best. You're looking for premium quality, and that’s our unwavering commitment.

Originally rooted in wholesale, we made a bold decision two years ago to bring our extensive experience directly to you. We recognized the growing demand for premium, luxury-inspired fragrances at accessible prices, and we knew we could fulfill that need.

Our mission is simple yet profound: to make high-quality, luxury-inspired fragrances available to everyone. We believe that everyone deserves to feel extraordinary every day, and we’re dedicated to making that a reality.

To be the global leader in luxury-inspired fragrances, renowned for our unwavering commitment to quality, innovation, and accessibility. We envision a world where everyone can indulge in the elegance of premium scents, where luxury is not a privilege but an everyday experience. By continuously refining our craft and staying attuned to our customers' evolving desires, we aim to set new standards in the fragrance industry, inspiring confidence and sophistication in every individual we touch. Our legacy will be defined by the lasting impressions our fragrances leave, making luxury accessible to all and elevating everyday moments into extraordinary experiences.